Trade Show Search Marketing Pros
Trade Show Search Marketing Pros Trade Show Search Marketing Pros
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Trade Show Search Marketing Pros Trade Show Search Marketing Pros

 

search marketing PROS, Inc. Principals:

Carol Ruch started her career in the trade show business in 1988, spearheading a joint venture with the Building Industry Association of California and the National Association of Home Builders, a national partner. In 1991 she assumed total show responsibility. During her tenure as Staff VP with profit and loss responsibility, Ms. Ruch increased gross show revenues to $1.8 million and improved the show's net profit margins from 32% to 63%.   read more...

 


Cindy McMahen has been the principal of an interactive agency specializing in Search Marketing since 1997. McMahen began developing her expertise in search engine optimization in 1995, with a web design firm, just about the time the “commercial Internet” was coming in fruition. Her firm was selected as one of only sixty companies in the US who qualified for a rating since 2002 in "Marketing Sherpa’s Buyer’s Guide of Search Engine Optimization Firms".  read more...


Customer Testimonials:

Extensive research and a referral to Cindy led us to discover the wonderful world of search engines and the need for "web page optimization". Somewhat tentatively we decided to give it a try, and just can't get over the wonderful RESULTS that we are now enjoying. Quadruple the traffic on a daily basis and improved listing placements on multiple serch engines has left us smiling and making nationwide sales.
- Megan Duckett, SewWhatInc.com


Contracting with Cindy was perhaps my smartest business decision in all of 2003. At the time she came on board, we had recently built a website and e-store, but were doing absolutely nothing proactive to improve sales results. In just a few short months, Cindy tripled our web sales...I cannot say enough good things about her expertise or her high level of client service.
- Jerome Vozoff, Amazing-Solutions.com



Carol Ruch has a keen understanding of attendance marketing issues facing the trade show industry, including how to partner with exhibitors to build traffic. She started her own trade show consulting firm in 2000. Her work is familar to trade show industry leaders like Michael Hough, Denise Paccione and Randy Bauler. She's served a variety of clients, including:

The Building Industry Show, Building Industry Association of Southern California, Marketing Design Group, California Events Management, Direct Marketing Expo, Specialty Mailing Equipment Dealers, International Auto Salons, Home Improvement Regional Workshops, League of California Homeowners, v Face2Face Software and more...

Ruch has served as Board member of the SW Chapter of the IAEM and has been an editorial resource quoted in Expo Magazine. She is currently serving as Director of Marketing for the American Marketing Association, Orange County Chapter's Board of Directors. Like show managers, her responsibilities include, event attendance marketing, keeping currents with the latest trends, and expanding their leadership development network.



Cindy McMahen is very active in the Internet and marketing community as a member of the Inland Counties Chapter of the American Marketing Association, the HTML Writers Guild and International Webmaster’s Association.

McMahen is a frequent author, with recent articles in publications such as the PayPerClickAnalyst.com and Ballyhoo Magazine. She has also offered courses in Internet marketing over four years to thousands of individuals. She's currently an instructor with online Internet marketing courses in Web Site Promotion and Search Engine Optimization offered through eclasses.org.



Press Releases and Articles:

"Declining Trade Show Attendance Trends is a Catalyst for Launching a Search Engine Marketing Company." (11/2004)

 

Marketing Synergy eNewsletter:

March/April 2005 Issue
May/June 2005 Issue

 


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search marketing PROS, Inc.
2995 Van Buren A13 PMB 110, Riverside, CA 92503
951.637.9561

 

Trade Show Search Marketing Pros