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The Exhibitor Search Marketing Companion Program

Your Trade Show may soon be offering you a cutting edge Internet marketing program. A co-marketing program designed to team up shows with exhibitors to leverage cost-effective Internet search engine marketing strategies. A program aimed at increasing the right type of traffic for the show and to you.

In doing this, your show is investing in delivering more value to you and your exhibiting experience. Utilizing this unique search engine marketing program will give you a window into your marketplace that is online. Not just during the show, but before and after it too. The trade show is offering you, the exhibitor a year-around lead generating window to your marketplace.

Has this worked for other exhibiting companies?

Search is hot because it works, in fact search engine marketing is exploding and is projected to grow by another 30% in 2005. What your Show is doing for you is developing an integrated platform which leverages the power of the Search Engines to increase your companies' value, exposure and marketing reach from exhibiting at their Show.

For example:
One anecdotal story is about medical device company whose product starts at $500,000. This company meshed their trade show participation into part of their overall search engine optimization and marketing plans. During a specific Medical show (for which they had optimized for), they noticed a remarkable and noticeable increase in the numbers of their targeted prospects visiting them on the floor and making a special effort to locate their booth.

What is your Show doing? Adding value to your exhibiting experience.

Drawing in more qualified attendees to the show by using effective, measurable Internet Search Engine Marketing strategies.

How are they doing this?

Your show is developing a special Exhibits focused search-engine optimized website, tailored to attracting interested prospects and buyers. It will be strategically marketed for high placement online in the search engines and in targeted directories. Exhibitors have the option of participating in the shows' online marketing strategies and to build your booth traffic.

How can an exhibitor participate?

Each exhibitor will have the opportunity to have a search engine optimized Exhibitor Profile Page, complete with select keyword phrases, nested within the Exhibitors section of the optimized show web site.

There are three traffic-building programs your show is offering you. (You may elect to use all three levels of online marketing, or you can purchase any level individually.)

1. Exhibitor Profile Page: Search engine optimized and visible profile page, nested within the Trade Show optimized web site.

Taken together, these programs can expand search engine visibilty up to hundreds (even thousands) of relevant key phrases.

Together you, the other exhibitors, and the show site become more search-engine visible to your buyers and customers. These search engine marketing programs will exponentially increase your and the show's search engine prominence from a few key terms and keyword phrases to hundreds (perhaps thousands) of terms depending on what packages each exhibitor elects to participate in.

How can I know the results of the program?

Your Shows' search engine co-marketing programs are measurable and quantifiable. Web log reports and more importantly the report analysis your show has negotiated on your behalf will give you proof you can bring to your CEO and CFO's. Unlike many of the indirect "soft" benefits from trade show exhibiting which are not easily measurable, you'll be provided with accurate web log analysis reports' showing your site's added traffic gained as a direct result of these search engine co-marketing programs.

In Conclusion: Benefits to you the exhibitor include:

For more information contact Cindy McMahen at 951.637.9561.